Pops Royalty

This is what I was given

A 1940s dingbat with a couple oil derricks. Along with a couple pages of website text and a reply form.

Backstory

A multigenerational family had inherited Oklahoma oil rights. The grandfather of the family “Pops” had created a sophisticated paper system for managing oil royalties and ran a company doing so. and one member had written a software program, used by the family and friends.

This accounting system was now a software program they wanted to sell.

Task

Create a website and a logo that will help sell this software program.   

Research

Upon interviewing the client, it was discovered:

• Photos and documents of Pops from frontier Oklahoma
• Extremely diverse users because anyone can inherit mineral rights
• Much of the target audience are older, conservative farmers and ranchers
• My budget was very small

Solution

Changing the product name from “Pops oil and mineral royalty management program” to “Pops Royalty”

• A logo inspired a 1940 Oklahoma gas station road signs.
• A Skeuomorphic pressed metal oval
• A new retro font called Lobster. 
• Referencing fossil fuels
• freedom of mobility
• nostalgia
• accessible and understandable iconography.

Conceptualized a faux bottle of “frontier miracle cure/snake oil” with a goofy ironic vintage label.

• Developed a backstory for grandpa “Pops” and a style sheet
• Software is a cure all for the painful complexity of royalties
• 1930s and 1940s faded colors, deco fonts
• Wide open spaces with vintage mobility: cars, motorcycles, planes.
• Medical allusions
• Dust, faded paper, farm and cowboy and drugstore themes

Result

Despite fears that this might insult the family, the reception was overwhelmingly positive.

The result has been a long-term relationship producing all kinds of marketing and media as well as systems analysis